Can a machine do journalism? In a country where newsrooms already face structural challenges of sustainability, precarious working conditions, and the concentration of media power, **the emergence of Generative Artificial Intelligence (GAI) reopens fundamental questions about the future of the craft, the quality of information, and the rights of those who produce and consume it.** This report by the Foundation for Press Freedom (FLIP) explores—based on a dozen interviews with journalists, editors, and media directors—how Artificial Intelligence (AI) is being incorporated into Colombian journalism, what opportunities are opening up, and what threats it imposes. Beyond the enthusiasm for automation, **the study warns of the risks of deepening technological dependence, weakening the economic sustainability of media outlets, and eroding the human judgment that underpins public trust. What is at stake is not only the present of journalism, but also its social role in an informed democracy.**

[Consult and download the full report at this link.](https://cms.flip.datasketch.co/uploads/EN_FLIP_IA_journalism_59699114c1.pdf) In the document you will find sections on AI in newsrooms and the automation of journalistic processes; the opportunities and risks perceived by media workers; as well as a series of recommendations for the Colombian State, regulators and public policymakers, and for international cooperation organizations and entities that support journalism.

Can machines do journalism? In a country where newsrooms already face structural challenges of sustainability, precarious working conditions, and media power concentration, the emergence of Generative Artificial Intelligence (GAI) reopens fundamental questions about the future of the profession, the quality of information, and the rights of those who produce and consume it.

This report by the Foundation for Press Freedom (FLIP) explores—based on a dozen interviews with journalists, editors, and media directors—how Artificial Intelligence (AI) is being incorporated into Colombian journalism, what opportunities it creates, and what threats it poses.

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The algorithm does not investigate: challenges and stakes for Colombian journalism in the face of AI